What if David Ball could make as much of a difference in criminal defense cases as he made in civil plaintiff’s cases? It would usher in a new era of protecting defendants in criminal cases, just as David Ball on Damages did for our current era of plaintiff’s advocacy and increasing damages.

For the first time, Trial Guides presents a criminal defense program: It’s based on David Ball’s newest book: The Rule-Out Method of Criminal Defense (published by the American Bar Association).

The Rule-Out method comes out of twenty years of deep research into juror decision-making in criminal cases, including one-on-one juror and juror-eligible interviews, dozens of focus groups, new advances in the science of how jurors make decisions – and six years of in-trial application.

The Rule-Out method reduces convictions by more than 80 percent. Its five principal techniques overwhelm the usual prosecution advantages by driving jurors to want to acquit—even with just one small reasonable doubt about as little as a single individual fact the state must prove.

These easily mastered techniques include:

• Making trials into aggressive juror tests of the state’s case, not of the defendant.
• Finding reasonable doubts you’ve always missed, including in forensics and even DNA testing.
• Making jurors want to find and apply reasonable doubts.
• Avoiding the hidden blunder that almost every defense lawyer unknowingly makes in almost every trial, resulting in more convictions than everything else put together.
• Turning reasonable doubt, presumption of evidence, and burden of proof into playable rules of the game that jurors take over and apply.

The Rule-Out method also goes a long way in neutralizing racism.

Don’t miss this opportunity to learn about the method that David regards as the most important work of his career.

David will be joined by the renowned Alabama criminal defense attorney, Richard Jaffe.

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