About the product: 

This deluxe whitening toothpaste brightens teeth and gently removes persistent stains, giving the tooth surface a white, natural sheen. Intensely active polishing particles remove discolouration with almost no abrasive effect on the enamel, while optical brighteners whiten. Naturally anti-inflammatory curcumin inhibits plaque build-up, reducing the formation of cavities. Enjoy a brighter, whiter smile from the first use onwards.

Key benefits:

• Removes tooth discolouration without abrasion while optical brighteners whiten.
• Inhibits plaque build-up, reducing the formation of cavities.
• Enriched with moisturising, gum-soothing and strengthening aloe vera; contains 0% SLS (which can cause irritation in some people).

Tips: Apply a hazelnut-sized amount to your toothbrush and gently clean all of your teeth with small circular movements, half on the gums and half on the tooth.