The famous Red Label is the core of the Johnnie Walker lineup and the best-selling Scotch in the world.

Johnnie Walker is one of the most recognized Whisky names in the World. The brand was established in 1860 by John “Johnnie” Walker, when he started blending Whiskies from his grocery shop in Ayrshire, Scotland.

During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as one of the first truly global brands.

Today, Johnnie Walker’s famous square-shaped bottle — with the label set at a jaunty 24 degrees — is THE most popular blended Whisky in the world, selling more than 130 million bottles per year in nearly every country on the planet across a wide range of ages, special editions, and finishes.

Today we call it Johnnie Walker Red Label, but back in the day it was called Extra Special Old Highland Whisky and was the only member of the Johnny Walker lineup. It took the moniker “Red Label” in 1909 as the brand diversified into different blends.

Some people simply call it the “original” and it is the core of the range made from a blend of thirty Single Malt and Grain Whiskies from every corner of Scotland. It is the reliable and consistent staple of Whisky drinkers everywhere and THE best-selling Scotch in the world.