Benefits of this product:
- Upgraded formula with pea sprouts, basil root and rice protein strengthens hair and prevents hair loss.
- Effectively cleanses away dirt, oil and styling residue - without drying out the scalp.
- Adds body, volume and a fresh minty scent.
- Suitable for daily use and all hair types.

Baxter of California Daily Fortifying Shampoo has received a significant upgrade - with an improved formula that combines effective cleaning with targeted care. Created specifically for men, this shampoo offers more than just cleanliness: it delivers strength, vitality and fullness from the first wash.

Rich in natural ingredients like pea sprouts, basil root and rice protein, the formula works in depth to strengthen hair structure, stimulate the scalp and reduce hair loss. At the same time, it adds body and improves elasticity, leaving hair healthy and strong.

The shampoo effectively removes dirt, excess oil and product residue - perfect for those who use wax, pomade or other styling products. The fresh mint scent awakens the senses and leaves hair feeling clean and refreshed without drying it out.

It is gentle enough for daily use and ideal for all hair types - from fine and dull to thick and curly.

Use as follows:
- Massage the shampoo into wet hair and scalp.
- Rinse thoroughly with lukewarm water.
- Repeat, especially if you use styling products daily.
- Finish with Baxter of California Daily Fortifying Conditioner for optimal care and moisture.

Also available in a 236 ml. version.