Product Specifications

• Category: Personal Care / Beauty / Eye Makeup
• Brand: L’Oréal Paris
• Product Type: Washable mascara
• Product Line: Voluminous Original
• Shade: 310 Blackest Black
• Format: Mascara tube
• Unit Size / Capacity: 0.28 fl oz per unit
• Pack Configuration: 72-pack
• Intended Use: Retail cosmetics aisles, beauty supply, and multi-location planogram replenishment programs

Product Description

L’Oréal Paris Voluminous Original Washable Mascara in shade 310 Blackest Black is a core mascara SKU positioned for buildable volume with a classic brush format for everyday wear. The washable formula supports broad retail placement in pharmacy and mass beauty planograms, including assortments that serve sensitive-eye and contact-lens shoppers.

In a 72-pack configuration, this item is structured for wholesale replenishment and multi-location distribution. The consistent shade and standardized unit format support efficient shelf-facing, backroom stocking, and predictable reorders in steady-turn eye makeup categories.

Packaging & Format

• Format: Washable mascara tubes
• Unit Size: 0.28 fl oz each
• Pack: 72 units per case

Key Features

• Blackest Black shade positioned for high-contrast lash definition
• Buildable volume positioning for fuller-looking lash results
• Washable formula supports everyday-use planograms
• Suitable for sensitive eyes and contact lens wearers positioning
• 72-pack supports wholesale stocking and predictable replenishment cycles