We can?t seem to pinpoint the exact reason but dogs seem to love it. Just like with people each small dog may have its unique reasons for adoring it. You know the feeling right? That feeling where you cherish something (or someone) for a variety of reasons yet there s that one particular aspect that resonates the most with you. Dogs experience similar emotions ? they have feelings too. Some pet owners mention the pain-free zipper as the reason thanks to the zipper guard that prevents accidental snagging of their fur or skin. For others it s the material itself ? water-resistant snow-resistant cozy warm and lightweight. Ease and speed of wear are appreciated by some while we believe that the way the vest is designed ? allowing unrestricted movement and even enabling them to urinate without making a mess ? might be what dogs particularly enjoy. Alternatively there could be other factors that you could share with us when your dog sports one. One thing is certain: dogs genuinely seem to hav