Tom Bait Co Gizmo Lure with Box Red and White.  This is a cool old bait out of Mattoon, Illinois.  Made in the late 1940's.  Color is Red Head - White Tail.  Box is worn and missing closing end flap on one side.  Lure appears have never been used but does have some dirt to it, could use a cleaning.  See photos.  Truly a classic vintage fishing collectible here and one that is tough to come by.

Be sure to check out our other tough and rare antique lures at My Bait Shop's Vault, the place to find our tougher collectible lures for sale.