South Bend Bass-Oreno Black Orange Special Rare Color BO No. SP973 on Card.  About 3" long.  Card has wear and cut from larger card. Lure is new on card. Color was made for a few years after 1965 and is harder to find.   One of the greatest fishing lures ever made.  See photos.  One of the all time classic baits in wood.

This would be a tough one to find another for your collection so don't hesitate.  I don't think it will last long.  I have only seen a couple ever for sale and never on a card or box.

See all of our South Bend lures for sale here.

This lure will make a great addition to your collection.  Be sure to check out our other tough and rare antique lures at My Bait Shop's Vault, the place to find our tougher collectible lures for sale.