The Colgate Max White Luminous Whitening Toothpaste has a clinically proven formula that removes up to 100% of surface stains. The SmartFoam System thoroughly cleans all around your teeth.

Clinically proven formula that removes up to 100% of surface stains, With its SmartFoam System, the whitening toothpaste thoroughly cleans everywhere and whitens your teeth, Keeps your enamel strong and gums healthy*, *Helps to reduce plaque with regular brushing

Ingredients

Aqua, Sorbitol, Hydrated Silica, PEG-12, Tetrapotassium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Potassium Hydroxide, Cellulose Gum, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, CI 74160